Archive for the ‘Cash Practice’ Category

How To Get Medical Referrals For Your Fitness And Wellness Program

prescribemetabolismtest2If you run a fitness and/or wellness program of any kind as an extension of your practice, then having a surefire system of getting other healthcare professionals to refer their patients to you on a regular basis is extremely valuable.  

In fact, if you get just 10 referrals each month, it can easily generate an extra $10,000/month in practice income based on the lifetime value and retention of that patient in your practice as a “wellness client” according to our statistics.

But more important is the fact that even when they do refer to you in the hopes that you can help them improve their health with certain lifestyle “game changers” like exercise and diet, how do you insure that their patients will show up on your doorstep?

Why Healthcare Practitioners Are Now Looking To Start Cash Wellness Programs In Their Practices

frustratedoctor225Before the full implementation of the Health Reform Act this past year, most practitioners figured it was the price of “doing business” to receive Medicare reimbursement rates for their older patients. And if you had a good patient mix, this didn’t affect your bottom line too much.

But imagine that for every dollar you submitted to ALL of your patients’ insurance companies, you received only $.14-$.24 in reimbursement. How will you be able to stay in practice if almost ALL of your reimbursement occurs at Medicare reimbursement guidelines? How will you continue to eat?

And then there will be the final assault – healthcare providers will be reimbursed for services based on the health profile of the patients they take care of. Yes, if you’re a doctor who is quick to administer medication for health conditions that are “lifestyle induced” like obesity, Type II Diabetes, etc. and you do not take the time to counsel them on making changes in their diet and maintain a regular exercise program, you will eventually be paid less in reimbursement for services rendered.  This is the wave of the future… called Value-Based Care.

Wellness Is A Mindset That First Begins With A Patient’s Doctor

mindset-icon2These days, there’s so much talk about wellness that the term is often confusing to the average person.  While most people “think” they’re well if they don’t have any symptoms, most healthcare practitioners know that just isn’t true.  Simply the absence of symptoms doesn’t make you well.

I know this first hand from consulting with hundreds of medical doctors, physical therapists, and chiropractors on how to implement wellness products, programs, and services in their practices.  They often tell me that it can be difficult to convince their patients to purchase wellness products, programs, and services they offer when the patient doesn’t seem to see the value of prevention.  And they are exactly right… the patient doesn’t see the value because long before you present a patient with wellness “things”, you FIRST have to be sure the patient has a wellness “mindset”.

What Healthcare Professionals Can Learn From Dentistry’s Wellness Model

dental-hygienist2It’s no secret that the healthcare profession is facing incredibly challenging times right now.  Medical doctors, physical therapists, and chiropractors everywhere are struggling to maintain profit in their practices and career satisfaction is alarmingly low.

We talk to healthcare practitioners every day about it… you’re probably fed up with managed care, the headaches of insurance denials, and fee schedule pay cuts. You’re sick and tired of long stressful hours where you’re either seeing so many patients you can’t remember their names or the conditions you are treating them for, or the opposite and being in constant fear of not getting enough new patients each month.

You know as well as we do that the continuing implementation of “new surprises” in health care reform is only going to make it all worse.  Experts predict that it will put such a burden on private practice that many doctors will either retire, go out of business, or seek out another profession.

How to Wield the Power of the White Coat

“Can patients really convert to cash-paying customers?”

This is a question I get all the time. Healthcare professionals want to know whether their current patients will be able to make the leap from relying on insurance companies to cover the costs of their services at their offices to paying for them out of their own pocket.

It’s a fair question, and I understand why they ask it: they have been dealing with insurance companies for so long, it is almost impossible to believe that patients would be willing to pay cash for any services at their office.

But the truth is they are willing. In fact, they are eager once they learn the benefits a medical fitness program can offer them.   The key to this transition is how you wield the power of the white coat.

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