Archive for the ‘Chiropractors’ Category

Medical Fitness Academy Now Offering “Done For You” Licensing Program

Posted by RichFarina on

licenseIf you haven’t heard yet, the Medical Fitness Academy is now seeking qualified healthcare and fitness professionals to partner with in a unique opportunity to implement their Medical Fitness Formula System™ in their practice or business.

I can’t express how excited I am about this, and so far the healthcare professionals enrolled in our licensing program feel the same way!

The reason we decided to start a comprehensive licensing program is that we were encountering many healthcare professionals who wanted to start a medical fitness program in their practices, but needed personalized guidance on how exactly to make that happen.

Since my partner and co-founder Rita Bryan and I have almost 40 years of experience doing just that, we knew this was a need we could fill. So we set to work designing a system that would explain exactly how to do it — and do it successfully.  Read more...

Posted in Chiropractors, Exercise As Medicine, Medical Doctors, Medical Fitness, Medical Fitness Formula, Medical Fitness Program, Physical Therapists, Practice Building, Resources For Healthcare Professionals No Comments »

How To Use Medical Fitness To Attract More New Patients

Posted by RichFarina on

How To Use Medical Fitness To Attract New PatientsMost physical therapists and chiropractors who are in private practice find they need multiple ways to attract new patients.  While patient referrals from other healthcare practitioners and patients are always a preferred type of new patient, physical therapists and chiropractors must still market for additional new patients if they want to grow and maintain a healthy profit margin.

And with ongoing reductions in patient insurance reimbursement, as well as the impending changes in healthcare reform starting to take place, attracting more new patients to your practice takes special strategies that are guaranteed to work month in and month out.

One of the best “game changing” strategies to attract more new patients and increase practice income has been to offer a cash-based medical fitness program as part of your practice services.  Read more...

Posted in Attracting New Patients, Chiropractors, Get New Patients, Increasing Practice Profit, Medical Doctors, Medical Fitness Program, New Patients, Patient Retention, Physical Therapists, Practice Building No Comments »

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

Posted by RichFarina on

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?  Read more...

Posted in Chiropractors, Exercise As Medicine, Exercise Prescription, Increasing Practice Profit, Medical Fitness, Medical Fitness Program, New Patients, Patient Retention, Physical Therapists Tags: , 1 Comment »

Considering a Fitness Franchise as a Wellness Program to Your Practice? Think Again…

Posted by RichFarina on

Most healthcare professionals that I talk to love the idea of incorporating a medical fitness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.

This much is pretty consistent within the healthcare industry.

However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.

Basically, there are two options: 1) start your own program from the ground up using a proven "template" or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.

The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness, New Patients, Patient Fitness, Patient Retention, Physical Therapists, Practice Building, Resources For Healthcare Professionals 2 Comments »

Crucial Medical Fitness Component #5: An Automated Cash Billing & Collection System

Posted by RichFarina on

For the billing of your medical fitness program, we recommend you use an automated recurring billing system.  This is a win/win situation for you and your patients.  Your patients get better, more permanent results because they end up staying in their program for a longer period, and don’t have to be bothered by writing checks and remembering to pay you on time.

You, on the other hand, start building a predictable monthly cash revenue stream.  As long as you are providing an excellent service and program, patients will stay enrolled and you will have an additional profit center in your practice.

Here are two simple rules to remember about billing:

* You can’t sell single exercise sessions, and

* You can’t sell small blocks or packages of exercise sessions.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness, New Patients, Practice Building No Comments »

Crucial Medical Fitness Component #4: Supervision, Accountability and Support

Posted by RichFarina on

Over 60% of people who start an exercise program drop out before seeing any actual change.  It’s not because they didn’t want to be healthier or more fit, but simply because they didn’t get the supervision, accountability and support they needed.

With your medical fitness program, you need to provide that, and there are three levels on which you can. The first level is provided by you, their doctor.  The second is provided by your staff and the third by the systems inherent in your program.


First Level: You.

Your job is medical oversight. You oversee your medical fitness program, policies, staff and program outcomes. This oversight demonstrates to your patients that while you’re not directly providing the services to them, you are still committed to their ongoing participation and success. Your involvement as this advisor and overseer helps to increase the number of patients that participate in the program and it improves their overall compliance to the program.  Read more...

Posted in Chiropractors, Medical Doctors, Medical Fitness Program, Physical Therapists, Practice Building 1 Comment »
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