Archive for the ‘Exercise As Medicine’ Category

3 Reasons Why The “Open Gym” Concept Doesn’t Work For Most People

gym member failureRecent studies have shown that up to 15% of all of the people in America have gym memberships. But this percentage doesn’t reflect the actual usage because… ONLY 8%! of people who have memberships actually USE THEM!

Despite the grim economic times, U.S. gym membership surpassed 50 million people according to the International Health, Racquet & Sportsclub Association. But health-club members have been showing up less and less.  In fact, 4 out of 5 gym memberships go unused, many never even stepping foot into the gym after the first 3-4 days.

It is certainly a sad state of affairs in a country that is battling obesity and lifestyle diseases, the effects of which are about to have the greatest negative impact on our healthcare delivery system in our history.

Medical Fitness Academy Now Offering “Done For You” Turnkey Wellness System

licenseIf you haven’t heard yet, the Medical Fitness Academy is now offering qualified healthcare professionals a unique opportunity to implement our Medical Fitness Formula™ Turnkey Wellness System in their practices.

I can’t express how excited I am about this, and so far the feedback from healthcare professionals has been overwhelmingly positive!

The reason we decided to offer a comprehensive turnkey system is that we were encountering many healthcare professionals who wanted to start a medical fitness and wellness program in their practices, but needed personalized guidance on how exactly to make that happen.

Since my partner and co-founder Rita Bryan and I have almost 40 years of experience doing just that, we knew this was a need we could fill. So we set to work designing a system that would explain exactly how to do it — and do it successfully.

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?

Crucial Medical Fitness Component #3: Efficient, Systemized Delivery of Services

It’s important to have the systems in place to ensure your staff delivers your services to patients on a consistent basis during each session. This is critical. There’s no room for shooting from the hip or operating at random.

Remember: you’re not selling fitness memberships. You are providing fitness programs that address your patients’ specific needs and goals. You need to prove that with every session.  You must have a system in which your staff works, not have a staff-driven program.

For example, our medical fitness program promises to provide “high quality, day-to-day service”, not “facility stuff”.  In our program, a medical fitness instructor receives the client at every exercise session to check their health status, set the session plan, and ensure that incremental improvements are made during that session.

You must have a system in place that shows your staff how to:

Powered by WordPress