Archive for the ‘Exercise As Medicine’ Category

Medical Fitness Academy Now Offering “Done For You” Licensing Program

Posted by RichFarina on

licenseIf you haven’t heard yet, the Medical Fitness Academy is now seeking qualified healthcare and fitness professionals to partner with in a unique opportunity to implement their Medical Fitness Formula System™ in their practice or business.

I can’t express how excited I am about this, and so far the healthcare professionals enrolled in our licensing program feel the same way!

The reason we decided to start a comprehensive licensing program is that we were encountering many healthcare professionals who wanted to start a medical fitness program in their practices, but needed personalized guidance on how exactly to make that happen.

Since my partner and co-founder Rita Bryan and I have almost 40 years of experience doing just that, we knew this was a need we could fill. So we set to work designing a system that would explain exactly how to do it — and do it successfully.  Read more...

Posted in Chiropractors, Exercise As Medicine, Medical Doctors, Medical Fitness, Medical Fitness Formula, Medical Fitness Program, Physical Therapists, Practice Building, Resources For Healthcare Professionals 1 Comment »

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

Posted by RichFarina on

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?  Read more...

Posted in Chiropractors, Exercise As Medicine, Exercise Prescription, Increasing Practice Profit, Medical Fitness, Medical Fitness Program, New Patients, Patient Retention, Physical Therapists Tags: , 1 Comment »

Crucial Medical Fitness Component #3: Efficient, Systemized Delivery of Services

Posted by RichFarina on

It’s important to have the systems in place to ensure your staff delivers your services to patients on a consistent basis during each session. This is critical. There’s no room for shooting from the hip or operating at random.

Remember: you’re not selling fitness memberships. You are providing fitness programs that address your patients’ specific needs and goals. You need to prove that with every session.  You must have a system in which your staff works, not have a staff-driven program.

For example, our medical fitness program promises to provide “high quality, day-to-day service”, not “facility stuff”.  In our program, a medical fitness instructor receives the client at every exercise session to check their health status, set the session plan, and ensure that incremental improvements are made during that session.

You must have a system in place that shows your staff how to:  Read more...

Posted in Chiropractors, Exercise As Medicine, Medical Doctors, Medical Fitness, Medical Fitness Formula, Medical Fitness Program, New Patients, Physical Therapists, Practice Building Tags: No Comments »

Crucial Medical Fitness Component #1: A Defined Market

Posted by RichFarina on

I’m sure you’ve heard the old saying, “Become a master of one, not a jack of all trades.”  If you haven’t, the idea is that you will be more productive and useful if you have laser-like focus on one thing, than if you dabble in many different areas.

Health clubs practice the “jack of all trades” approach to fitness and try to have something there for everyone.  As a health professional with an individual practice, you’re not going to be able to compete with health clubs, gyms and hospital-based wellness centers on that front.

So, one of the biggest mistakes you can make is biting off more than you can chew by trying to offer programs and services to meet the needs of every age group and fitness level in your practice.  You need to specialize.  Clearly define your niche markets — no more than one or two — and offer those niches a specialized solution for their needs.  Don’t try to target all your patients, or you’ll end up with no patients in your programs.  Read more...

Posted in Chiropractors, Exercise As Medicine, Exercise Prescription, Lifestyle Medicine, Medical Doctors, Medical Fitness Formula, Medical Fitness Program, New Patients, Patient Fitness, Physical Therapists, Practice Building Tags: , No Comments »

Potential Medical Fitness Disaster #4: Not starting a medical fitness program because you’re hung up on myths

Posted by RichFarina on

Medical fitness is one of the easiest and most effective services you can offer to help your patients rediscover their vitality, stall the negative effects of aging, and recapture a bit of their youth. So why doesn’t everyone offer a medical fitness program at their practice?

Simple answer: Myths.

Let’s examine the five biggest myths about medical fitness programs:

Myth #1:  I’m going to need a lot of office space - Nope. Read my blog post “Where Will I Put This Medical Fitness Equipment?”  to see why this myth is busted.

Myth #2:  I’m going to need a lot of expensive exercise equipment – Wrong again. Read my post “How to Save on Medical Fitness Equipment without the Risk” to find out more.  Read more...

Posted in Chiropractors, Exercise As Medicine, Increasing Practice Profit, Medical Doctors, Medical Fitness Program, Physical Therapists, Practice Building Tags: No Comments »

Medical Fitness: A True Win-Win

Posted by RichFarina on

As a professional medical practitioner, you know all about the health benefits regular exercise can afford your patients. The problem always seems to be getting them to do it, right? Well, there is a way for you to help them get the physical exercise they need and create an all-cash revenue stream for your practice at the same time.

In life it is extremely rare (and in business even rarer) to find a true win-win — but creating a medical fitness program for your practice is a true win-win. There’s no way around it. You stand to benefit from it just as much as your patients do.  Read more...

Posted in Exercise As Medicine, Exercise Prescription, Medical Fitness, Medical Fitness Program, Medical Fitness Training, Offer Medical Fitness Tags: , , No Comments »
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