Archive for the ‘Exercise Prescription’ Category

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?

Crucial Medical Fitness Component #1: A Defined Market

I’m sure you’ve heard the old saying, “Become a master of one, not a jack of all trades.”  If you haven’t, the idea is that you will be more productive and useful if you have laser-like focus on one thing, than if you dabble in many different areas.

Health clubs practice the “jack of all trades” approach to fitness and try to have something there for everyone.  As a health professional with an individual practice, you’re not going to be able to compete with health clubs, gyms and hospital-based wellness centers on that front.

So, one of the biggest mistakes you can make is biting off more than you can chew by trying to offer programs and services to meet the needs of every age group and fitness level in your practice.  You need to specialize.  Clearly define your niche markets — no more than one or two — and offer those niches a specialized solution for their needs.  Don’t try to target all your patients, or you’ll end up with no patients in your programs.

How to Wield the Power of the White Coat

“Can patients really convert to cash-paying customers?”

This is a question I get all the time. Healthcare professionals want to know whether their current patients will be able to make the leap from relying on insurance companies to cover the costs of their services at their offices to paying for them out of their own pocket.

It’s a fair question, and I understand why they ask it: they have been dealing with insurance companies for so long, it is almost impossible to believe that patients would be willing to pay cash for any services at their office.

But the truth is they are willing. In fact, they are eager once they learn the benefits a medical fitness program can offer them.   The key to this transition is how you wield the power of the white coat.

Medical Fitness: A True Win-Win

As a professional medical practitioner, you know all about the health benefits regular exercise can afford your patients. The problem always seems to be getting them to do it, right? Well, there is a way for you to help them get the physical exercise they need and create an all-cash revenue stream for your practice at the same time.

In life it is extremely rare (and in business even rarer) to find a true win-win — but creating a medical fitness program for your practice is a true win-win. There’s no way around it. You stand to benefit from it just as much as your patients do.

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