Archive for the ‘Fitness Professionals’ Category

3 Reasons Why The “Open Gym” Concept Doesn’t Work For Most People

gym member failureRecent studies have shown that up to 15% of all of the people in America have gym memberships. But this percentage doesn’t reflect the actual usage because… ONLY 8%! of people who have memberships actually USE THEM!

Despite the grim economic times, U.S. gym membership surpassed 50 million people according to the International Health, Racquet & Sportsclub Association. But health-club members have been showing up less and less.  In fact, 4 out of 5 gym memberships go unused, many never even stepping foot into the gym after the first 3-4 days.

It is certainly a sad state of affairs in a country that is battling obesity and lifestyle diseases, the effects of which are about to have the greatest negative impact on our healthcare delivery system in our history.

How Fitness Professionals Help Healthcare Professionals Build Larger Practices And Attract New Patients

One of the most overlooked personally-rewarding and lucrative opportunities that most fitness professionals miss is collaborating with healthcare practitioners in developing a medical fitness program together.

With the latest trend of including both exercise and nutrition as part of patient consultation and care plans, fitness professionals stand to expand their careers and income by knowing how to approach practitioners and work with them in creating an onsite medical fitness program.

Once the medical physician, physical therapist or chiropractor realizes the “hidden goldmine” they have in both their active and inactive patient files, a fitness professional with the right credentials and proven “formula” can take their skill set to a whole new level.

The “key” to success is understanding the patient population that the healthcare practitioner services in their practice.  By providing a systematic approach to implementing and growing a cash-based medical fitness program, the practitioner soon realizes the multiple benefits such an program brings to the practice, including its natural ability to attract new patients to the practice.

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