Archive for the ‘Increasing Practice Profit’ Category

How To Use Medical Fitness To Attract More New Patients

Posted by RichFarina on

How To Use Medical Fitness To Attract New PatientsMost physical therapists and chiropractors who are in private practice find they need multiple ways to attract new patients.  While patient referrals from other healthcare practitioners and patients are always a preferred type of new patient, physical therapists and chiropractors must still market for additional new patients if they want to grow and maintain a healthy profit margin.

And with ongoing reductions in patient insurance reimbursement, as well as the impending changes in healthcare reform starting to take place, attracting more new patients to your practice takes special strategies that are guaranteed to work month in and month out.

One of the best “game changing” strategies to attract more new patients and increase practice income has been to offer a cash-based medical fitness program as part of your practice services.  Read more...

Posted in Attracting New Patients, Chiropractors, Get New Patients, Increasing Practice Profit, Medical Doctors, Medical Fitness Program, New Patients, Patient Retention, Physical Therapists, Practice Building No Comments »

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

Posted by RichFarina on

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?  Read more...

Posted in Chiropractors, Exercise As Medicine, Exercise Prescription, Increasing Practice Profit, Medical Fitness, Medical Fitness Program, New Patients, Patient Retention, Physical Therapists Tags: , 1 Comment »

Considering a Fitness Franchise as a Wellness Program to Your Practice? Think Again…

Posted by RichFarina on

Most healthcare professionals that I talk to love the idea of incorporating a medical fitness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.

This much is pretty consistent within the healthcare industry.

However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.

Basically, there are two options: 1) start your own program from the ground up using a proven "template" or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.

The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness, New Patients, Patient Fitness, Patient Retention, Physical Therapists, Practice Building, Resources For Healthcare Professionals 3 Comments »

Crucial Medical Fitness Component #5: An Automated Cash Billing & Collection System

Posted by RichFarina on

For the billing of your medical fitness program, we recommend you use an automated recurring billing system.  This is a win/win situation for you and your patients.  Your patients get better, more permanent results because they end up staying in their program for a longer period, and don’t have to be bothered by writing checks and remembering to pay you on time.

You, on the other hand, start building a predictable monthly cash revenue stream.  As long as you are providing an excellent service and program, patients will stay enrolled and you will have an additional profit center in your practice.

Here are two simple rules to remember about billing:

* You can’t sell single exercise sessions, and

* You can’t sell small blocks or packages of exercise sessions.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness, New Patients, Practice Building 1 Comment »

Crucial Medical Fitness Component #2: A Structured, Supervised Program

Posted by RichFarina on

fitness programA typical health club or gym offers a membership approach to fitness. You get to “pay to play” on their toys or in their classes whenever they’re open.  On the other hand, a well-run medical fitness center offers a program approach to fitness. This means your patients receive structured, supervised programs and services that address their individual needs on an ongoing basis.

Here are the four fundamental ingredients to include in your patient’s program:

1.   Exercise Readiness Screening - You need a systematic process that screens for chronic conditions and the potential for exercise-related injuries. This makes it easier to decide how to adjust your program to meet their needs.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness Formula, Medical Fitness Program, Patient Fitness, Physical Therapists, Practice Building Tags: 1 Comment »

Potential Medical Fitness Disaster #5: Starting without a (good) plan

Posted by RichFarina on

Think about trying to construct a building without a blueprint. Heck, think about trying to construct a table from IKEA without the instructions. Maybe you have a knack for that kind of thing, but even if you do, there is bound to be some trial and error along the way.

Allow me to put it another way: there is bound to be some waste along the way — wasted time and wasted resources.

That’s what a blueprint does. It saves you time and resources by showing you EXACTLY how to succeed in whatever you’re doing.

Personally, we believe Time = Money… and every little bit of waste adds up. So, let me help you fast-track your success.  Instead of taking the time to learn all of the complexities of starting a medical fitness program on your own and making preventable mistakes, use our blueprint. We already figured it out, had success, and can show you exactly how to do it too.  Read more...

Posted in Chiropractors, Increasing Practice Profit, Medical Doctors, Medical Fitness Program, New Patients, Physical Therapists, Practice Building Tags: No Comments »
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