Archive for the ‘Medical Fitness’ Category

Why Healthcare Practitioners Are Now Looking To Start Cash Wellness Programs In Their Practices

frustratedoctor225Before the full implementation of the Health Reform Act this past year, most practitioners figured it was the price of “doing business” to receive Medicare reimbursement rates for their older patients. And if you had a good patient mix, this didn’t affect your bottom line too much.

But imagine that for every dollar you submitted to ALL of your patients’ insurance companies, you received only $.14-$.24 in reimbursement. How will you be able to stay in practice if almost ALL of your reimbursement occurs at Medicare reimbursement guidelines? How will you continue to eat?

And then there will be the final assault – healthcare providers will be reimbursed for services based on the health profile of the patients they take care of. Yes, if you’re a doctor who is quick to administer medication for health conditions that are “lifestyle induced” like obesity, Type II Diabetes, etc. and you do not take the time to counsel them on making changes in their diet and maintain a regular exercise program, you will eventually be paid less in reimbursement for services rendered.  This is the wave of the future… called Value-Based Care.

How Fitness Professionals Help Healthcare Professionals Build Larger Practices And Attract New Patients

One of the most overlooked personally-rewarding and lucrative opportunities that most fitness professionals miss is collaborating with healthcare practitioners in developing a medical fitness & wellness program together.

With the latest trend of including both exercise and nutrition as part of patient consultation and care plans, fitness professionals stand to expand their careers and income by knowing how to approach practitioners and work with them in creating an onsite medical fitness program.

Once the medical physician, physical therapist or chiropractor realizes the “hidden goldmine” they have in both their active and inactive patient files, a fitness professional with the right credentials and proven “formula” can take their skill set to a whole new level.

The “key” to success is understanding the patient population that the healthcare practitioner services in their practice.  By providing a systematic approach to implementing and growing a cash-based medical fitness program, the practitioner soon realizes the multiple benefits such an program brings to the practice, including its natural ability to attract new patients to the practice.

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?

Considering a Fitness Franchise as a Wellness Program to Your Practice? Think Again…

Most healthcare professionals that I talk to love the idea of incorporating a medical fitness and wellness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.

This much is pretty consistent within the healthcare industry.

However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.

Basically, there are two options: 1) start your own program from the ground up using a proven “template” or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.

The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.

Crucial Medical Fitness Component #5: An Automated Cash Billing & Collection System

For the billing of your medical fitness and wellness program, we recommend you use an automated recurring billing system.  This is a win/win situation for you and your patients.  Your patients get better, more permanent results because they end up staying in their program for a longer period, and don’t have to be bothered by writing checks and remembering to pay you on time.

You, on the other hand, start building a predictable monthly cash revenue stream.  As long as you are providing an excellent service and program, patients will stay enrolled and you will have an additional profit center in your practice.

Here are two simple rules to remember about billing:

* You can’t sell single exercise sessions, and

* You can’t sell small blocks or packages of exercise sessions.

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