Archive for the ‘Medical Fitness Formula’ Category

Medical Fitness Academy Now Offering “Done For You” Turnkey Wellness System

licenseIf you haven’t heard yet, the Medical Fitness Academy is now offering qualified healthcare professionals a unique opportunity to implement our Medical Fitness Formula™ Turnkey Wellness System in their practices.

I can’t express how excited I am about this, and so far the feedback from healthcare professionals has been overwhelmingly positive!

The reason we decided to offer a comprehensive turnkey system is that we were encountering many healthcare professionals who wanted to start a medical fitness and wellness program in their practices, but needed personalized guidance on how exactly to make that happen.

Since my partner and co-founder Rita Bryan and I have almost 40 years of experience doing just that, we knew this was a need we could fill. So we set to work designing a system that would explain exactly how to do it — and do it successfully.

How Fitness Professionals Help Healthcare Professionals Build Larger Practices And Attract New Patients

One of the most overlooked personally-rewarding and lucrative opportunities that most fitness professionals miss is collaborating with healthcare practitioners in developing a medical fitness program together.

With the latest trend of including both exercise and nutrition as part of patient consultation and care plans, fitness professionals stand to expand their careers and income by knowing how to approach practitioners and work with them in creating an onsite medical fitness program.

Once the medical physician, physical therapist or chiropractor realizes the “hidden goldmine” they have in both their active and inactive patient files, a fitness professional with the right credentials and proven “formula” can take their skill set to a whole new level.

The “key” to success is understanding the patient population that the healthcare practitioner services in their practice.  By providing a systematic approach to implementing and growing a cash-based medical fitness program, the practitioner soon realizes the multiple benefits such an program brings to the practice, including its natural ability to attract new patients to the practice.

Crucial Medical Fitness Component #3: Efficient, Systemized Delivery of Services

It’s important to have the systems in place to ensure your staff delivers your services to patients on a consistent basis during each session. This is critical. There’s no room for shooting from the hip or operating at random.

Remember: you’re not selling fitness memberships. You are providing fitness programs that address your patients’ specific needs and goals. You need to prove that with every session.  You must have a system in which your staff works, not have a staff-driven program.

For example, our medical fitness program promises to provide “high quality, day-to-day service”, not “facility stuff”.  In our program, a medical fitness instructor receives the client at every exercise session to check their health status, set the session plan, and ensure that incremental improvements are made during that session.

You must have a system in place that shows your staff how to:

Crucial Medical Fitness Component #2: A Structured, Supervised Program

fitness programA typical health club or gym offers a membership approach to fitness. You get to “pay to play” on their toys or in their classes whenever they’re open.  On the other hand, a well-run medical fitness center offers a program approach to fitness. This means your patients receive structured, supervised programs and services that address their individual needs on an ongoing basis.

Here are the four fundamental ingredients to include in your patient’s program:

1.   Exercise Readiness Screening - You need a systematic process that screens for chronic conditions and the potential for exercise-related injuries. This makes it easier to decide how to adjust your program to meet their needs.

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