Archive for the ‘Medical Fitness Training’ Category

Medical Fitness Is NOT Rehab

For most of you reading this, you have probably heard the term “medical fitness” before, but have only a hazy idea of what it really means. Medical fitness often gets thrown around with terms like lifestyle medicine and rehabilitation, but really they are all separate, unique terms, and the difference between them can mean a lot to your practice.

So let’s get a clear definition of what these terms mean:

Lifestyle Medicine

Lifestyle medicine is a blanket term that encompasses the idea that proper exercise and an improved diet can not only prevent illness and disease, but actually heal as well.


It’s easy to try to explain a medical fitness program by saying it is like rehab — and there are some similarities, of course. In both cases, healthcare professionals are overseeing the physical re-conditioning of patients in order to better their health. But seeing medical fitness as rehab doesn’t give you the whole picture.

Where Will I Put This Medical Fitness Equipment?

So you hear about a “Medical Fitness” program, and it conjures up images of patients working out on big machines in a large training facility with a ton of equipment, right? Well, that may be what it sounds like, but that’s not what it is.

In fact, a medical fitness program doesn’t need to take up very much space at all. 75% of practitioners’ offices use space inefficiently. So, for most offices, there is no need to purchase additional space — you just need to make better use of the space you already have.

In many cases, when a practitioner (like you) purchases their office space, they end up getting more than they actually need. So what happens then? Obviously, they do what anybody would do: move things around to make the stuff they have fill out the space. The thing is, once they do that, they often forget there was extra space to begin with!

How Is a Medical Fitness Program Any Better Than Other Cash-Flow Options?

Sure, there are lots of ways for medical practitioners to try to make a little cash in addition to their normal services. You can try a vitamin line or a chiropractic pillow, for instance. It may work, it may not. Either way, the fact is: it isn’t likely to be a big money-maker for you.

Here are three reasons why a structured medical fitness and wellness program outshines the benefits of other additional revenue streams:

  1. Natural Demand

It is natural for people to want to be healthy, and thanks to corporate health centers, it is natural for people to expect to pay for it. Add to that the better results they’ll get from you and the comfort of having a medical practitioner overseeing their fitness routine, and your patients have a natural desire to join your medical fitness program.

  1. Greater Profitability

Medical Fitness: A True Win-Win

As a professional medical practitioner, you know all about the health benefits regular exercise can afford your patients. The problem always seems to be getting them to do it, right? Well, there is a way for you to help them get the physical exercise they need and create an all-cash revenue stream for your practice at the same time.

In life it is extremely rare (and in business even rarer) to find a true win-win — but creating a medical fitness program for your practice is a true win-win. There’s no way around it. You stand to benefit from it just as much as your patients do.

Let’s start with why you’ll love having a medical fitness program at your practice. For one thing, it is an all-cash revenue stream that complements your current business. In an economic climate where patients only come to you when things go wrong, this added revenue can be just what the doctor (you!) ordered.

How To Work With Healthcare Providers: Part 2

We found a great resource to help health and fitness professional work with healthcare providers to improve business and help more people.  This is part two in the series. Click here for part one (in case you missed it).  Hope this is helpful!

Step 2: Preparation of two Marketing Kits (for Community Education Dept. Directors and Physicians/Health Care Providers)

Once you’ve taken the steps necessary to qualify yourself academically and skill wise, as well as gained the necessary work experience, you’re ready to put together the materials (often called a “press kit”) that you’ll use to market yourself to health care providers and those “gatekeepers” who you’ll usually need to win over before you’ll be able to talk to the health care providers. Place each of the following items in a professional looking binder with clear covers:

a.   For the Community Education Dept. Director:

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