Archive for the ‘Medical Fitness Training’ Category

Medical Fitness Is NOT Rehab

For most of you reading this, you have probably heard the term “medical fitness” before, but have only a hazy idea of what it really means. Medical fitness often gets thrown around with terms like lifestyle medicine and rehabilitation, but really they are all separate, unique terms, and the difference between them can mean a lot to your practice.

So let’s get a clear definition of what these terms mean:

Lifestyle Medicine

Lifestyle medicine is a blanket term that encompasses the idea that proper exercise and an improved diet can not only prevent illness and disease, but actually heal as well.

Rehabilitation

Where Will I Put This Medical Fitness Equipment?

So you hear about a “Medical Fitness” program, and it conjures up images of patients working out on big machines in a large training facility with a ton of equipment, right? Well, that may be what it sounds like, but that’s not what it is.

In fact, a medical fitness program doesn’t need to take up very much space at all. 75% of practitioners’ offices use space inefficiently. So, for most offices, there is no need to purchase additional space — you just need to make better use of the space you already have.

How Is a Medical Fitness Program Any Better Than Other Cash-Flow Options?

Sure, there are lots of ways for medical practitioners to try to make a little cash in addition to their normal services. You can try a vitamin line or a chiropractic pillow, for instance. It may work, it may not. Either way, the fact is: it isn’t likely to be a big money-maker for you.

Here are three reasons why a structured medical fitness and wellness program outshines the benefits of other additional revenue streams:

  1. Natural Demand

It is natural for people to want to be healthy, and thanks to corporate health centers, it is natural for people to expect to pay for it. Add to that the better results they’ll get from you and the comfort of having a medical practitioner overseeing their fitness routine, and your patients have a natural desire to join your medical fitness program.

Medical Fitness: A True Win-Win

As a professional medical practitioner, you know all about the health benefits regular exercise can afford your patients. The problem always seems to be getting them to do it, right? Well, there is a way for you to help them get the physical exercise they need and create an all-cash revenue stream for your practice at the same time.

In life it is extremely rare (and in business even rarer) to find a true win-win — but creating a medical fitness program for your practice is a true win-win. There’s no way around it. You stand to benefit from it just as much as your patients do.

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