Archive for the ‘Patient Fitness’ Category

Why Healthcare Practitioners Are Now Looking To Start Cash Wellness Programs In Their Practices

frustratedoctor225Before the full implementation of the Health Reform Act this past year, most practitioners figured it was the price of “doing business” to receive Medicare reimbursement rates for their older patients. And if you had a good patient mix, this didn’t affect your bottom line too much.

But imagine that for every dollar you submitted to ALL of your patients’ insurance companies, you received only $.14-$.24 in reimbursement. How will you be able to stay in practice if almost ALL of your reimbursement occurs at Medicare reimbursement guidelines? How will you continue to eat?

And then there will be the final assault – healthcare providers will be reimbursed for services based on the health profile of the patients they take care of. Yes, if you’re a doctor who is quick to administer medication for health conditions that are “lifestyle induced” like obesity, Type II Diabetes, etc. and you do not take the time to counsel them on making changes in their diet and maintain a regular exercise program, you will eventually be paid less in reimbursement for services rendered.  This is the wave of the future… called Value-Based Care.

What Healthcare Professionals Can Learn From Dentistry’s Wellness Model

dental-hygienist2It’s no secret that the healthcare profession is facing incredibly challenging times right now.  Medical doctors, physical therapists, and chiropractors everywhere are struggling to maintain profit in their practices and career satisfaction is alarmingly low.

We talk to healthcare practitioners every day about it… you’re probably fed up with managed care, the headaches of insurance denials, and fee schedule pay cuts. You’re sick and tired of long stressful hours where you’re either seeing so many patients you can’t remember their names or the conditions you are treating them for, or the opposite and being in constant fear of not getting enough new patients each month.

You know as well as we do that the continuing implementation of “new surprises” in health care reform is only going to make it all worse.  Experts predict that it will put such a burden on private practice that many doctors will either retire, go out of business, or seek out another profession.

Considering a Fitness Franchise as a Wellness Program to Your Practice? Think Again…

Most healthcare professionals that I talk to love the idea of incorporating a medical fitness and wellness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.

This much is pretty consistent within the healthcare industry.

However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.

Basically, there are two options: 1) start your own program from the ground up using a proven “template” or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.

The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.

Crucial Medical Fitness Component #2: A Structured, Supervised Program

fitness programA typical health club or gym offers a membership approach to fitness. You get to “pay to play” on their toys or in their classes whenever they’re open.  On the other hand, a well-run medical fitness center offers a program approach to fitness. This means your patients receive structured, supervised programs and services that address their individual needs on an ongoing basis.

Here are the four fundamental ingredients to include in your patient’s program:

1.   Exercise Readiness Screening - You need a systematic process that screens for chronic conditions and the potential for exercise-related injuries. This makes it easier to decide how to adjust your program to meet their needs.

Crucial Medical Fitness Component #1: A Defined Market

I’m sure you’ve heard the old saying, “Become a master of one, not a jack of all trades.”  If you haven’t, the idea is that you will be more productive and useful if you have laser-like focus on one thing, than if you dabble in many different areas.

Health clubs practice the “jack of all trades” approach to fitness and try to have something there for everyone.  As a health professional with an individual practice, you’re not going to be able to compete with health clubs, gyms and hospital-based wellness centers on that front.

So, one of the biggest mistakes you can make is biting off more than you can chew by trying to offer programs and services to meet the needs of every age group and fitness level in your practice.  You need to specialize.  Clearly define your niche markets — no more than one or two — and offer those niches a specialized solution for their needs.  Don’t try to target all your patients, or you’ll end up with no patients in your programs.

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