Most healthcare professionals that I talk to love the idea of incorporating a medical fitness and wellness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.
This much is pretty consistent within the healthcare industry.
However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.
Basically, there are two options: 1) start your own program from the ground up using a proven “template” or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.
The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.