Archive for the ‘Physical Therapists’ Category

How To Get Medical Referrals For Your Fitness And Wellness Program

prescribemetabolismtest2If you run a fitness and/or wellness program of any kind as an extension of your practice, then having a surefire system of getting other healthcare professionals to refer their patients to you on a regular basis is extremely valuable.  

In fact, if you get just 10 referrals each month, it can easily generate an extra $10,000/month in practice income based on the lifetime value and retention of that patient in your practice as a “wellness client” according to our statistics.

But more important is the fact that even when they do refer to you in the hopes that you can help them improve their health with certain lifestyle “game changers” like exercise and diet, how do you insure that their patients will show up on your doorstep?

What Healthcare Professionals Can Learn From Dentistry’s Wellness Model

dental-hygienist2It’s no secret that the healthcare profession is facing incredibly challenging times right now.  Medical doctors, physical therapists, and chiropractors everywhere are struggling to maintain profit in their practices and career satisfaction is alarmingly low.

We talk to healthcare practitioners every day about it… you’re probably fed up with managed care, the headaches of insurance denials, and fee schedule pay cuts. You’re sick and tired of long stressful hours where you’re either seeing so many patients you can’t remember their names or the conditions you are treating them for, or the opposite and being in constant fear of not getting enough new patients each month.

You know as well as we do that the continuing implementation of “new surprises” in health care reform is only going to make it all worse.  Experts predict that it will put such a burden on private practice that many doctors will either retire, go out of business, or seek out another profession.

How To Use Medical Fitness To Attract More New Patients

How To Use Medical Fitness To Attract New PatientsMost physical therapists and chiropractors who are in private practice find they need multiple ways to attract new patients.  While patient referrals from other healthcare practitioners and patients are always a preferred type of new patient, physical therapists and chiropractors must still market for additional new patients if they want to grow and maintain a healthy profit margin.

And with ongoing reductions in patient insurance reimbursement, as well as the impending changes in healthcare reform starting to take place, attracting more new patients to your practice takes special strategies that are guaranteed to work month in and month out.

One of the best “game changing” strategies to attract more new patients and increase practice income has been to offer a cash-based medical fitness and wellness program as part of your practice services.

Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?

Considering a Fitness Franchise as a Wellness Program to Your Practice? Think Again…

Most healthcare professionals that I talk to love the idea of incorporating a medical fitness and wellness program into their practice, because of the obvious benefits of being able to really help their patients be more healthy and adding an all-cash revenue stream to their income.

This much is pretty consistent within the healthcare industry.

However, there are differing views on the best way to make this happen, and I must say — one of the ways really is WAY better than the other.

Basically, there are two options: 1) start your own program from the ground up using a proven “template” or 2) buy some sort of developed fitness franchise and adhere to their exact rules and regulations.

The second option might sounds nice, right? At least, it sounds like less work. But the truth is there are some major downsides to buying a franchise.

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