If you’ve been a healthcare provider for any length of time, you know it doesn’t take long to become disenchanted with the way your compensation is handled by insurance companies. With all the frustration and battling that goes into getting your fair share for the services provide to your patients, it is sometimes easy to lose sight of the reasons you got into healthcare to begin with.

To put it simply: You feel like you are working harder and getting less out of it — and that is a serious disincentive to try harder.

Well, there is a way to take control of your revenue — a way that has nothing to do with insurance companies, insurance codes or anything like that.  Read more...

One of the biggest problems you face as a chiropractor or physical therapist is patient retention. Let’s face it, what’s the whole reason people come to you? To get better, right? But once they become pain-free, they often see no reason to continue care and usually leave it— until they hurt again.  How unfortunate for both you and your patient.

So, can we remedy this situation? Is it even possible to increase patient retention?

Actually, yes it is — and it is easier than you think.

One of the big industry buzzwords right now is “lifestyle medicine”, which is the idea that proper exercise and an improved diet can not only prevent illness and disease, but actually heal as well. And patients know this to be true, which is why they are willing to pay monthly fees for commercial fitness centers and personal trainers.  Read more...

“Can patients really convert to cash-paying customers?”

This is a question I get all the time. Healthcare professionals want to know whether their current patients will be able to make the leap from relying on insurance companies to cover the costs of their services at their offices to paying for them out of their own pocket.

It’s a fair question, and I understand why they ask it: they have been dealing with insurance companies for so long, it is almost impossible to believe that patients would be willing to pay cash for any services at their office.

But the truth is they are willing. In fact, they are eager once they learn the benefits a medical fitness program can offer them.   The key to this transition is how you wield the power of the white coat.  Read more...