Step 3: Marketing Yourself to Physicians’/Health Care Providers’ Gatekeepers
Now that you have prepared your marketing materials, you are ready to start marketing your services to health care providers in your community. A health care “community” is typically made up of a hospital, a medical plaza or medical facility of some type, and all the health care providers and staff that manage and provide care in these facilities. This health care community can range from having a staff of 1,000 employees all the way down to having only three or four employees. Hospitals and larger medical facilities, in addition to the expected physicians and nurses, will usually have registered dietitians, other health care professionals, and an education department that provides continuing professional education for its health care practitioners.