Get Ahead Of The Wave: Your Colleagues Are Already Prescribing Exercise

A new report from the Center for Disease Control (CDC) this month shows that more patients are getting pescriptions for exercise from their doctors.  Are you one of these healthcare practitioners who see a vision beyond the traditional “standard” in treating patients? I hope so.

“Trends over the past 10 years suggest that the medical community is increasing its efforts to recommend participation in exercise and other physical activity that research has shown to be associated with substantial health benefits,” states the report, from the CDC’s National Center for Health Statistics.

In 2010, 1 in 3 adults who saw a doctor or other health care professional was advised to increase their physical activity as a means of maintaining or improving their health. That’s a significant increase over 2000, when less than a quarter of consultations included such advice.

What Does This Mean To You?

Plenty.  This is an important development because patients listen to their doctors.  It’s a fact that patients are nearly five times more likely to exercise if their doctors counsel them to do so. They are even more likely to keep active if their doctor follows up with them after the initial prescription. You already know that exercise lowers the risk of many chronic diseases, including heart disease, type 2 diabetes, and depression.

Yet, according to government estimates, only 3 in 10 U.S. adults get the recommended amount of exercise each week. This means there is a HUGE opportunity for you as a healthcare provider to not only help improve the health of your patients, but improve the health of your “bottom line” as well.

Proven Business Models

There are several proven “business models” you can use to as a healthcare professional to make the most of this medical fitness and wellness opportunity.

The first business model is to develop an Assessment/Prescription/Accountability Program within your practice.  This entails having a systematic process by which you first evaluate a patient and determine their level of “readiness” to exercise.  This can be enhanced through the use of some fairly sophisticated technology now available to assess a patient’s Resting Metabolic Rate (RMR) and their Exercise Metabolic Rate (EMR).

The second element of the program is to develop a structured exercise prescription for the patient that they can perform either at a local health club or at home and that will bring about timely improvements in both strength and cardiovascular efficiency, along with weight loss, an improved body composition (lower body fat), and more energy.

And the last element in this business model is to provide the “accountability factor” by conducting Weekly or Bi-Weekly Check-Ins & Review Sessions so the patient stays on track to accomplishing their goals. Of course, since the patient is performing their prescribed medical fitness program somewhere other than your facility or office, you’re missing out on a very viable, recurring cash income stream that could add tens of thousands of dollars to your practice each month.

At the Medical Fitness Academy, our mission is to teach, guide, and assist healthcare practitioners in getting involved with Medical Fitness & Wellness at the practice level. We are a team of business, technology, and marketing experts who have been shaping profitable solutions for healthcare practitioners for almost 20 years.

Let us help you regain control of your practice with a medical fitness and wellness solution that will allow you to achieve higher profitability and greater success in the “business side” of your practice.  To accomplish this, the Medical Fitness Academy offers consulting programs to help interested healthcare practitioners set up and implement staff-operated medical fitness and wellness programs with self-supported marketing programs in their practices.

Let us show you the best way to leverage your existing staff, space and resources with a medical fitness & wellness program to increase your income.  Let us show you a few medical fitness & wellness models that will align with your practice and financial goals.  Give us the opportunity to help you to build your practice vision.

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Written by RichFarina


Rich Farina, M.S. is the Founder of the Medical Fitness Academy and practice consultant to medical doctors, physical therapists, chiropractors, and fitness professionals throughout the U.S. During the past 25 years, Rich has conducted training programs for hundreds of healthcare professionals regarding the successful planning and implementation of medical fitness and wellness programs in their practices. For more information, contact him at the Medical Fitness Academy.



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