How To Use Medical Fitness To Attract More New Patients

How To Use Medical Fitness To Attract New PatientsMost physical therapists and chiropractors who are in private practice find they need multiple ways to attract new patients.  While patient referrals from other healthcare practitioners and patients are always a preferred type of new patient, physical therapists and chiropractors must still market for additional new patients if they want to grow and maintain a healthy profit margin.

And with ongoing reductions in patient insurance reimbursement, as well as the impending changes in healthcare reform starting to take place, attracting more new patients to your practice takes special strategies that are guaranteed to work month in and month out.

One of the best “game changing” strategies to attract more new patients and increase practice income has been to offer a cash-based medical fitness and wellness program as part of your practice services.

Not only does a cash-based medical fitness and wellness program in your practice provide a “continuity program” for your current patients after they complete their active care, but it also provides a pathway for attracting new patients to enter your practice as a wellness “client” first.

If your medical fitness and wellness program is structured properly, initial clients or members in your program get to experience your practice and build a relationship with you.  Then, when an acute health condition occurs or a flare-up of a chronic condition arises, YOU are their “go to” practitioner they seek out first.

This is why having a cash-based medical fitness and wellness program as one of the services you provide can quickly become a new patient “magnet” that can help generate tens of thousands of dollars in additional practice revenue each month.  And with our proven ways you can implement a medical fitness and wellness program in your practice, it is the easiest.

At the Medical Fitness Academy, our mission is to teach, guide, and assist healthcare practitioners in getting involved with Medical Fitness & Wellness at the practice level. We are a team of business, technology, and marketing experts who have been shaping profitable solutions for healthcare practitioners for almost 20 years. Let us help you regain control of your practice with a medical fitness solution that will allow you to achieve higher profitability and greater success in the “business side” of your practice.

To accomplish this, the Medical Fitness Academy offers consulting programs to help interested healthcare practitioners set up and implement staff-operated medical fitness and wellness programs with self-supported marketing programs in their practices.

Let us show you the best way to leverage your existing staff, space and resources with a medical fitness & wellness program to increase your income.  Let us show you a few medical fitness & wellness models that will align with your practice and financial goals.  Give us the opportunity to help you to build your practice vision.

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Written by RichFarina


Rich Farina, M.S. is the Founder of the Medical Fitness Academy and practice consultant to medical doctors, physical therapists, chiropractors, and fitness professionals throughout the U.S. During the past 25 years, Rich has conducted training programs for hundreds of healthcare professionals regarding the successful planning and implementation of medical fitness and wellness programs in their practices. For more information, contact him at the Medical Fitness Academy.



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